Business coaching is the process of engaging in regular, structured conversation with a “client”: an individual or team who is within a business, profit or nonprofit organization, institution or government and who is the recipient of business coaching. The goal is to enhance the client’s awareness and behavior so as to achieve business objectives for both the client and their organization.
Business coaching enables the client to understand their role in achieving business success, and to enhance that role in ways that are measurable and sustainable. The coaching process may take different forms (e.g., individual or team coaching) and involve different goals (e.g., problem solving, career and succession planning, leadership/executive development, creation of high-performing teams), but throughout there is a clear focus on the business objectives of both the client and the organization.
This dual focus is what distinguishes business coaching from other types of coaching. The business coach helps the client discover how changing or accommodating personal characteristics and perspectives can affect both personal and business processes. Successful coaching helps the client achieve agreed-upon business outcomes as an individual or team within the context of an organization.
Business coaching establishes an atmosphere of mutual trust, respect, safety, challenge and accountability to motivate both the client and the coach. To that end, the business coach must conduct an ethical and competent practice, based on appropriate professional experience, business knowledge and an understanding of individual and organizational change.